NYFW // rewardStyle Rooftop Party


Baxter Box, Amber Venz Box, rewardStyle nyfw party #rSnyfw

Baxter Box, CEO & Co-Founder, rewardStyle (and my husband), & me.
Baxter wore: J.Crew top and pants; Warby Parker sunglasses & Vans shoes.
I wore: Celine sunglasses; vintage Marc Jacobs top; Alice McCall shorts, Anndra Neen bag (collection here).

Every September at New York Fashion Week, my company, rewardStyle, hosts a NYFW kickoff party. This was our second year to host the event on the iconic rooftop of the Empire Hotel (Gossip Girl memories, anyone?), and it was more beautiful than ever (and more fun to plan). Enjoy!

coco rocha, rewardStyle, nyfw, rsnyfw

Model & Blogger, Coco Rocha.

Photo Booth props, rewardStyle, nyfw party, rSnyfw

Photo Booth props.

amber venz box, baxter box, jake rosenberg, stephanie mark, rewardStyle, nyfw, rSnyfw

Co-Founders of The Coveteur, Jake Rosenberg & Stephanie Mark. Baxter and me. 

harley viera newton, dj, nyfw, rsnyfw, rewardStyle, liketoknow.it

DJ Harley Viera Newton.

Pete Cashmore, maskable, baxter box, rewardstyle, liketoknow.it, rsnyfw, nyfw party

Founder of Mashable, Pete Cashmore, and Baxter.

rewardStyle NYFW Rooftop Party with InStyle Magazine

rewardStyle NYFW Rooftop Party with InStyle Magazine
One of the best suites by Zinke.

rewardstyle nyfw party rSnyfw

Popcorn Stand.

nick wooster, rewardstyle, rsnyfw, nyfw

Creative Type, Nick Wooster & Blogger, Brian Sacawa.

rewardStyle NYFW Rooftop Party with InStyle Magazine

The view from above.

rewardstyle, empire hotel, rewardStyle, #rSnyfw, amber venz box

The iconic Hotel Empire Sign.

Thank you to our sponsors: Topshop, Piperlime, BlueFly, InStyle Magazine, Fruitwater, Lou & Grey, Kendra Scott & Ann Taylor.

Search #rSNYFW on Instagram to see more beautiful pictures from our guests!


Look of the Day

lykke li, and other stories, lookbook, venzedits, amber venz

When I am in London, I like to shop at stores that we don’t have in the US; & Other Stories is usually my first stop.

“Stories” is a Swedish concept (part of the H&M group, but decidedly independent)- you can think of it like a Scandi Zara.

Likke Li co-lab with & other stories, amber venz, venzedits, designer collaboration

Their most recent co-lab with Lykke Li is in stores now. I am a sucker for designer collaborations but this one is a little different as Lykke Li is not a “designer” but a musician. (If the name is not ringing a bell, you probably remember her 2007 hit, “Little Bit.”)

Likke Li, and other stories, amber venz, venzedits

Lykke Li, &Other Stories,

lykke li, & other stories

If you need a new wardrobe and are looking to dress like a Scandinavian fashion editor, purchase the entire collection- it is all VE approved and very reasonably priced.



rewardstyle, amber venz box, baxter box

The new issue of Paper City Magazine is out and we are featured! The print editions are on stands now in Dallas and Houston but since most of you are not in those two cities, I have uploaded our story here. You can also click through to read the full magazine.

amber venz box, reward style headquarters dallas texas, dior red dress, eases chair, mac cinema display

amber venz box, 3.1 phillip lim jacket, the row pants, valentino top, 10 crosby skateboard, carven white dress, chanel belt, baxter boxroberto cavalli print dress, reward style construction, world map

Here are each of my looks:

VENZEDITS® is a registered trademark. All rights reserved. VENZEDITS earns compensation from advertising, the rewardStyle affiliate program, brand collaborations and the like. Any products that have been gifted will be marked as "c/o."